apparel
Columbia Sportswear finally launches eComm site
by Brian Baldwin on Aug.04, 2009, under apparel, web
Anyone who grew up in the northwest, or pretty much anywhere there is snow, has heard of Columbia Sportswear. However if you’re under 30, chances are we only know it because our parents had it. But the thing is they liked it that way. I mean if you think about it, when have you ever seen a Columbia Sportswear banner add…? My point is that for a company who makes some of the best outerwear and fishing apparel in the world, their brand had gone stale. Fast forward a few years and it’s almost like they’re a completely new company. My method of thinking is that you can sell anything to anyone as long as you market it properly, but having a good product to begin with REALLY helps.
Ok so I’m getting to the point… Columbia has really picked up their game and starting today they’re in the eComm market… Not only does the site look good, but so do the products! I really think that we’re going to start seeing a lot younger people in a lot more Columbia apparel.
Oh yeah, and If you search the site hard enough you might even find some videos I’ve made 