TwentyFortyOne Blog » immersive media http://twentyfortyone.com/blog I don't think you're ready for this jelly Thu, 15 Dec 2011 21:20:40 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Live Streaming 360 Degree Video NAB 2009 http://twentyfortyone.com/blog/live-streaming-360-degree-video-nab-2009/ http://twentyfortyone.com/blog/live-streaming-360-degree-video-nab-2009/#comments Wed, 22 Apr 2009 00:00:42 +0000 Brian Baldwin http://twentyfortyone.com/blog/?p=148

The TV, film and video industry is one of the most technologically competitive markets out there, so it’s no surprise that the 2009 NAB Show at the Las Vegas Convention Center has been the talk of the tech blogosphere lately. I was lucky enough to get the chance to go to LV for the 2007 SEMA Auto Show (similar in proportion, only it’s for the auto industry instead of the TV, film and video). There is nothing like being in a convention center the size of Boeing (…not really…) that is fill with more lights than Tokyo, and more gadgets than Fry’s! It’s a tech heads dream. NAB has become the industry standard location for product launches, updates and fresh ideas.

Most media hardware and software companies believe that the evolution of video is resolution and speed, which is why I think that the SE Portland based company, Immersive Media is doing something right! Not only do they have a camera that shoots 360 degrees x 360 degrees, they’ve also figured out a way to stream the data LIVE(!!1!) from anywhere! I truly feel that their hardware/software is an industry revolution, not evolution (as keynote speech as that sounds…).

The video above and the photos below are examples of the media streaming from a camera setup in Texas and at the NAB Show, and how the viewer would navigate through the video stream. This technology has ENDLESS applications, and will only continue to explore the possibilities.





]]> http://twentyfortyone.com/blog/live-streaming-360-degree-video-nab-2009/feed/ 1 armani jeans campaign http://twentyfortyone.com/blog/armani-jeans-campaign/ http://twentyfortyone.com/blog/armani-jeans-campaign/#comments Fri, 20 Mar 2009 22:04:18 +0000 Brian Baldwin http://twentyfortyone.com/blog/?p=91 So most of my friends know by now that I’ve been interviewing with a company here in Portland called Immersive Media (they’re the company who invented the Google Street View technology). They’re probably the biggest media company that you’ve never heard of.

Armani Jeans campaign Immersive Media

During our last meeting they showed me a piece that they did (along with Saatchi and Saatchi) for Armani’s latest jeans campaign, and damn is it a great use of the technology! To all the creative and ad agencies out there, take note. You’ll want it soon.

Footnote: One of the models in the ad is also Miley Cyrus’s boyfriend… See if you can spot him.

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