TwentyFortyOne Blog

Going back to my roots, I thought I’d post some work of a somewhat local artist. I’m always surprised to see all the great work that comes out of Portland, and from rather unsuspecting fellows too. Take the two guys I used to work with at Nike for example (Marshall and Russell you know who you are). Meet them on the street: what’s up, regular ass dudes with no tats and who wear normal fitting jeans and t-shirts. Meet them in the lab and they’re turning out some of the sickest motion graphics and 3D work I’ve ever seen. Anyway, back to this guy…

This piece was just too good to pass up. I personally have never used Lightwave, but this is about as good as I’ve even seen. And forget the tech mumbo jumbo, this is a pretty bad ass Porsche commercial too! It’s ads like this that I watch and think, “This is real sick, probably cost a fortune, but where does it end up?..”

I’ve kinda been all over the place with this post, so I’ll go ahead and shut it down. Check out Stephen Fitzgerald’s Vimeo page and keep checking back for more blogs on motion graphics, video production and editing.

This is a great example of how someone took a played out idea and executed it perfectly. The two things that work for this piece are the lighting on the car (hard to match the scene without HDRI probes) and the motion capture they did for the movement of the “robot”.



I believe this ad was created by the same company, but for a different car. The studio that created the spot is a Canadian-based firm called The Embassy Visual Effects, Inc. There is a great write-up on how they accomplished the task HERE.

You can’t animate 3D objects that well, so you have to put a guy in a wetsuit-looking thing with about 150 infrared reflectors on it whilst being recorded by special infrared cameras… NERD ALERT!